RÉSUMÉ
VP of Creative: Studio and Strategy | G/O Media (formerly Quartz)
• Lead a distributed team — designers, illustrators, writers, filmmakers, producers, and creative strategists — for a media network to win and service advertising projects
• Manage an acquisition of Quartz into a 10-site digital network, including The Onion, Jezebel, The Root, and Gizmodo—merging people and processes for a unified studio and strategy function
• Support a global sales team with new digital products, including scoping, pricing, and go-to-market plans
• Concept, present live, and execute advertising work across enterprise tech, management/comms consulting, finance, entertainment brands, retailers, and nonprofits, collaborating with both client-side marketing teams and agency partners
• Oversaw the identity and programming of an executive interview show
• Reported into the CEO/CRO pre-acquisition, managing quarterly goal-setting and performance benchmarks
Creative Director | Compass
• Oversaw content, photography, and social media for an early stage-to-Fortune 500 tech/brokerage hybrid
• Managed a team of full-time editors and freelance writers, photographers, and filmmakers
• Directed brand, lead-gen, and product marketing outputs across site, email, ads, magazine, video, events, and internal manuals, acting as a marketing ambassador to a nationwide network of real estate agents
• Oversaw team OKR process and tracking, reporting into the Chief Marketing Officer and collaborating with co-founders and executives across sales, strategy, and product
Contributing Writer | Kate Spade
• Wrote New York Times bestseller All in Good Taste, an exploration of etiquette, entertaining, and personal style, from the viewpoint of the beloved lifestyle brand
• Contributed profiles to She: Muses, Visionaries, and Madcap Heroines, called “a must-have tome” by Elle
• Pitched and penned chapters in Celebrate That!: Occasions, book one in a new series from Abrams
• Crafted short-form ecommerce copy across their home, gift, and swim lines for multiple seasons
Style Editor | Condé Nast
• Worked in the Editorial Development Group to curate special editions from its award-winning story and image archive
• Pitched and packaged interiors, travel, and food features, presenting concepts to Global Chief Content Officer Anna Wintour
• Oversaw original stories to complement archival content, sourcing products and interviewing style influencers
Contributing Content Strategist | Amazon
• Crafted a multifaceted content strategy for Amazon's flash-sale site My Habit and its sister blog TheFix
• Recruited columnists and influencers, forecasted home trends, and created a merchandise and marketing calendar
• Developed a content audit and style guide for the site’s editorial, commerce, and social components
Senior Editor | Details
• Assigned and edited the front-of-book section “Know + Tell,” covering food, drink, design, auto, travel, and tech
• Wrote and edited original content for Details.com as well as design and interior features
• Represented the magazine at industry events, including ICFF, Salone del Mobile, Art Basel, and Design/Miami
Executive Editor | Surface
• Crafted the creative and editorial direction for a global fashion, design, and architecture magazine
• Oversaw the editorial and art staffs, top-edited all content, led issue budgets, and green-lit all contributors
• Managed a redesign, including a cover-to-cover reorganization and new staff hires
Freelance Writer, Editor, and Producer
• Wrote entertaining, travel, interiors, and fashion stories for publications including Domino, Monocle, Cookie, Veranda, T: NYT Style Magazine, Interior Design, Women’s Wear Daily, W Hotels: V City, and Neiman Marcus: The Book
• Wrote a weekly and monthly dispatch on the Dallas-Fort Worth style scene as a correspondent for Lucky and LuckyMag.com, including market-editing, designer profiles, trend reports, and retail news
• Penned a monthly “Buy It Now” column about must-have products with Texas ties as well as “Street Smarts,” emerging neighborhood travel pieces, as a writer-at-large for Texas Monthly
• Assigned and edited web-only content for TexasMonthly.com and worked with the editorial, copy, and research departments during the print edition’s closing process as an interim managing editor
• Edited custom-publishing projects for AT&T, Lowe’s, and HBO as a freelance editor for Time Inc. Content Solutions
• Produced fashion, fundraising, music, and film events, photo shoots, and sets as the owner of event planning and production house Witty Pioneers; clients included Budget Living, Lucky, Nylon, Shape, Blueprint, Dillard's, Dim Mak, Gap, and Diesel
The University of Texas | Bachelor of Journalism
Magazine Publishing with Honors
Graphic Design
Fashion History and Manufacturing
New York University | Summer Publishing Institute
Creative, business, and production aspects of book and magazine industries